Thinking

Hiring for the AI-Ready Researcher

Verve Finalists in Three Categories at the ESOMAR Awards 2026

We Didn't Build a Faster Survey. We Built Better Decision Intelligence

MRS Delphi Report: The Problem With Quant Was Never the Humans

The Methodology Was Never the Point: It Was Always About Understanding People

Verve Named in Gartner® Emerging Tech Report

[ON DEMAND WEBINAR] AI in Action - 4 New Insight Workflows That Drive Meaningfully Better Decisions

[ON DEMAND WEBINAR] Why Context Engineering is the Missing Layer in AI Insight

[ON DEMAND WEBINAR] The 4 Types of AI Research & What Males

Entry-Level Careers in Research Aren't Dead, They're Different: Six Graduate Hires, Six New AI Roles and the New Way of Building Insight

[DOWNLOAD] Understanding Verve Intelligent Personas & Simulations - A Practical Guide

Verve Founder and CEO Andrew Cooper Features on Insight Platforms' Founders and Leaders Podcast

Four Ways to Keep Insight Present

Verve invests in team delivering award-winning Verve Intelligent Personas & Simulations (VIPS)

Why Good Insight Still Gets Ignored

Verve Answers ESOMAR's 20 Questions for AI-Based Service Buyers

More Than A Number: Why Mortgage Decisions Need Deep Empathy

BBC Studios: The Future of Soaps

Come Fly With Me: Why Simulations Leave Synthetic Behind

Why Simulation, not Synthetic, Will Define What's Next

Digging for Data: Why Great AI Needs Curators As Much As Coders

[PRESENTATION] Synthetic to Silk: How Verve Builds, Maintains & Uses Verve Intelligent Personas & Simulations (VIPS)

Verve Win Two ESOMAR Awards

[WATCH NOW] Verve Vero & CACI | Introducing Fresco Live

Avoiding the Coldplay Effect: Why Cultural Intelligence Matters in the Age of AI

We Tried to Hurt AI’s Feelings…Here’s What Happened

Beyond the Algorithm: Why AI Needs Real People & Cultural Intelligence to Fuel True Innovation

From The Matrix to Astro Boy: How Cultural Narratives Shape AI Perceptions

Principality Building Society - VIPS in Action

Digital Twins, Synthetic Data and Audience Simulations

How Verve Intelligent Personas & Simulations (VIPS) are Built

Sky Business - SME Proposition Development