VIPS
Verve Intelligent Personas & Simulations
A new model for AI-empowered insight
VIPS are award-winning dynamic customer simulations built from human truth. They allow organizations to test decisions before they are made — by simulating how real people think, feel and decide.
Anchored in trusted client data and augmented with curated cultural intelligence, VIPS are constantly updated, fully auditable and validated against humans — enabling limitless qualitative and quantitative research, trusted for decisions of consequence.
A proprietary asset, yours alone — providing a lasting source of competitive advantage.
Built on Real Data
Data Validated by experts. No synthetic shortcuts.
Tailored To You
Built for your category, brand & strategic priorities.
Nuanced & Lifelike
Talks, thinks and behaves like real audiences.
Transparent & Auditable
No black box. Every output traceable to evidence.
Fast & Enterprise Ready
Ready Instant answers. Secure, scalable and compliant by design.
Always Up To Date
Continually refreshed with cultural, market and behavioural shifts.
FOUR MODES BRING TO LIFE HOW PEOPLE THINK FEEL & BEHAVE
Four qualitative modes of VIPS. Direct conversational access to how people think, feel and behave.
PAST
The power of total recall
KNOWLEDGE MODE
Instant access to everything you already know. Search, summarise and interrogate existing customer, category, cultural and organisational knowledge.
DECISION-GRADE QUANT. ON DEMAND.
Run quant whenever you need it — faster, more affordably and without respondent burden.
QUANT EXPLORATION
Statistically grounded answers to business questions, without fieldwork. Ask questions of your VIPS, interrogate segments and get answers whenever a decision needs them. Test concepts, messages and propositions. Measure appeal, relevance and preference.
SOLVING TODAY’S BUSINESS CHALLENGES
10 best-in-class solutions across customer understanding, brand, communications and innovation
CUSTOMER SEGMENTATION
Living segmentation systems combining behavioural, cultural and customer data into a continuously evolving view of audiences.
Solutions
Customer segmentation
Segmentation unification
Segmentation activation & immersion
BRAND GROWTH
Combining brand, category and cultural intelligence into a continuous view of market change, competitive position and growth opportunity.
Solutions
Category dynamics & brand perceptions
COMMUNICATIONS EFFECTIVENESS
Continuous learning systems combining cultural understanding, customer feedback and scalable communications testing.
Solutions
Comms development
Comms testing
INNOVATION & FUTURES
Bringing together emerging behaviours, cultural change and expert perspectives to identify future opportunities and develop new concepts.
Solutions
Ideation
Concept development
Future consumers
Future experts
