[ON=DEMAND WEBINAR] AI in Action - 4 New Insight Workflows That Drive Meaningfully Better Decisions

SESSION OVERVIEW

Synthetic personas, AI-powered research, simulated customers - the category is noisy. The real question for most teams is simpler: does any of this hold up when a decision actually matters?

In this session we'll walk through four practical workflows where global brands are using Verve Intelligent Personas & Simulations (VIPS) today - to move faster, on strategy, innovation and comms decisions, without trading away rigour.

We'll also feature a live client case study with Steven Darby from Leeds Building Society on one of the hardest briefs VIPS has been put to: testing communications with vulnerable customers, in a regulated environment, where clarity and customer understanding were non-negotiable.

IN JUST 25 MINUTES YOU'LL LEAVE WITH:

• A view of four practical AI-powered insight workflows already in use by global and local brands to make faster, more confident decisions.

• An understanding of how VIPS are built differently - and what makes them reliable enough to support decisions of consequence.

• A firsthand look at VIPS in action, with a live client case study and demo.

• A clearer sense of what it takes for internal teams and stakeholders to trust AI outputs enough to act on them.

Join us to sharpen your perspective on what AI research can - and can't - confidently support.

WATCH ON DEMAND NOW

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