Verve Founder and CEO Andrew Cooper Features on Insight Platforms' Founders and Leaders Podcast
Discussing synthetic personas, the respondent crisis, and a new model for AI-powered insight
Andrew Cooper has joined Insight Platforms’ Founders and Leaders podcast series in conversation with host Mike Stevens.
Cooper traces Verve’s evolution from early adopters of community and online access panels to today as a specialist on AI-powered personas and simulations.
The discussion explores the industry’s respondent crisis,and why Verve’s approach focuses on building auditable, validated simulations using proprietary client data alongside curated sources that correlate with real human responses.
Cooper also shares where AI-powered personas are proving most useful, particularly B2B and specialist audiences, where recruiting real respondents can be slow, expensive, or unreliable, as well as segments in healthcare and financial services.
The conversation covers how humans and simulations work together in Verve’s model, with simulations handling more onerous or tactical tasks, while real people contribute depth, validation, and qualitative richness.
Watch or listen
Watch:
Listen: