Decisions of Consequence
Decisions of Consequence
>90% Predictive validity.
Custom-built for your specific insight needs, using your proprietary data to deliver auditable, decision-grade outputs - VIPS are a capability built on your data, not an off-the-shelf tool.
Validated against real human responses, VIPS simulations predict behaviour with >90% accuracy.
Built on Your Data
Your trusted research, audited and structured so every output traces back to source.
Grounded in culture
A curated cultural intelligence layer keeps simulations true to how people behave now.
Engineered for accuracy
Context engineering ensures answers are right, not just convincing.
Model-independent
Governed model selection runs the best performer for each task, and upgrades over time.
Proven against humans
Our Agentic Validation Framework benchmarks every simulation against real human data.
A living system
Continuously managed, updated and validated always accurate, always reliable, never out of date.
Every VIPS simulation is engineered through Verve's proprietary 8-stage system - grounded in trusted data, culturally contextual, validated against real human responses and fully auditable. Accurate and reliable by design.
Why VIPS, not GPTs
General-purpose AI is built to sound right. VIPS are built for decisions of consequence giving demonstrably better results in side-by-side testing.
VIPS
93%
Correlation
86%
Predictive Accuracy (R2)
7%
Average Error (RMSE)
GPT-5.2
23%
Correlation
13%
Predictive Accuracy (R2)
30%
Average Error (RMSE)
* Based on 202 validation tests of Human vs Simulations vs GPT. Built for decisions of consequence.
