[ON DEMAND WEBINAR] Designing Decision-Grade Verve Intelligent Personas & Simulations with No7
Daniela Lipkin
First presented at IIEX AI.
Innovation teams need to test ideas early, before formal research. We partnered with No7 Beauty Company to embed consumer thinking sooner, turning their segmentation into segment experts via Verve Intelligent Personas & Simulations (VIPS) trained on real testing data and researcher-led frameworks. Applied from ideation, through claims, packaging, naming and comms, these simulations are validated against real outcomes.
What you'll take away from this webinar:
Practical lessons on building and applying VIPS for faster innovation
How to validate responses to ensure simulations can be trusted for decision-making
The impact VIPS can have on the full innovation pipeline, not just one stage
