[PRESENTATION] Synthetic to Silk: How Verve Builds, Maintains & Uses Verve Intelligent Personas & Simulations (VIPS)

In this session, Founder Andrew Cooper and Executive Director Richard Preedy share how Verve has pioneered its own approach to synthetic personas – moving beyond generic, black-box models to create award-winning “silk-grade” AI personas that are transparent, validated, auditable, and powered by real human data.

These personas are used daily by some of the world’s largest branding including; Samsung, Mars, Colgate and UBS, helping them make faster, smarter, more human decisions across innovation, brand, comms & futures.They’ll show what it takes to build, maintain, and apply best-in-class personas that give you the power to bring customers into any decision – in a way which is limitless, excellent, and affordable.

Access the deck below:

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