Verve Finalists in Three Categories at the ESOMAR Awards 2026

We've been shortlisted in three categories at this year's ESOMAR awards, each reflecting work where AI-empowered insights are helping clients make decisions differently.

Excellence in AI and Automation - with No7 Beauty Company, for Verve Intelligent Personas & Simulations (VIPS). Built on No7's proprietary historical concept test data, VIPS lets the team explore, refine and optimise concepts earlier in the innovation process, supporting faster, more confident decisions of consequence. This follows a win with Mars Petcare in 2025, and reflects how VIPS is now being applied across a growing number of clients.

Breakthrough Research Methodology - with BBC Audiences, for a new methodology combining Verve's proprietary machine-learning engine, Maven, with expert human semiotic analysis. Together, they decoded the cultural, sonic and emotional cues driving engagement across social media, to help BBC Audiences understand what's driving engagement on social.

Tony Cowling Innovation Award - with Leeds Building Society, for a communications testing expert VIP built on LBS's proprietary insight and regulatory frameworks. It enables testing at the speed and scale required by modern financial regulation, and has increased LBS's capacity to assess communications across its customer base.

Each nomination reflects a different application of the same approach: using AI to work through client data and challenges in ways that weren't previously possible. Thanks to the teams and clients involved in the work.

Winners are announced at ESOMAR Congress in September - see you there!