Clients
Creating Competitive Advantage for World-Leading Brands
Leading businesses are already using Verve Intelligent Personas & Simulations (VIPS) to inform decisions of consequence. Nearly 40 global brands, across every major sector, every day.
Why do clients choose Verve?
VIPS are custom built, not off-the-shelf: accurate, auditable digital twins combining AI, human and cultural intelligence with full-spectrum qual and quant - delivering durable competitive advantage at decision pace.
What’s the Competitive Advantage?
Off the Shelf Digital Twins & Personas
Trained on an internet dataset of unknown quality which cannot be verified - they are "black box". Produce "plausible" answers rather than accurate ones.
Available equally to both you and your competitors - creating no competitive advantage
Proprietary Verve Intelligent Personas (VIPS)
Built on clients proprietary data which you already trust. Validated against real humans. Auditable, not black box. Accurate, not just plausible with over 90% predictive validity.
Deliver durable competitive advantage
Case Studies
CUSTOMER SEGMENTATION
ALWAYS-ON SEGMENTATION
A bank’s wealth management team understood their high-net-worth clients once a year.
Now they query a live simulation of those clients every day - without commissioning a single additional piece of research
CONTINUOUS CATEGORY VIEW
A major telco merger brought one urgent question: where do these brands go from here? Now every team has a continuous view of brand, category and culture - alive and accessible.
BRAND GROWTH
STRATEGIC SIMULATION
A gig economy platform needed to make big strategic calls - fast, and without disrupting their workforce. Now leaders pressure-test every move against a live simulation. Weeks of deliberation, down to hours.
VULNERABLE AUDIENCE TESTING
Vulnerable customers are the hardest people to test communications with. Now teams can test every message against VIPS trained on their lived experience - without putting customers through it.
COMMUNICATIONS EFFECTIVENESS
COMMS TESTING
A global loyalty programme used to take weeks to test new member communications. Now they test in an afternoon — against a live simulation of their entire member base.
CONTINUOUS CATEGORY VIEW
A major telco merger brought one urgent question: where do these brands go from here? Now every team has a continuous view of brand, category and culture — alive and accessible.
INNOVATION & FUTURES
CONCEPT TESTING
A major beauty brand needed to know which concepts would land — across segments, across markets — before committing to full development. Now they can find out in days, not months
FUTURE CONSUMER SIMULATION
A global consumer electronics company needed their design teams to move faster — without losing touch with the consumer. Now they can — with VIPS in the room at every stage.
